Broker Check

Office of Sergio A. Rojas, CFP®

 Helping  people from the Rio Grande Valley build wealth and take care of their loved ones since 2008. 

Schedule a call with me

I may be the right advisor for you if the following resonates:

You have worked hard your entire career and have diligently saved for your retirement. Now you are worried when you should claim your Social Security benefits and are confused about what option to choose from your Pension. What about Medicare?

You also have IRA's, 401(k)'s, 403(b)'s, mutual funds, and so forth and have no idea how they are supposed to generate an additional income stream for the rest of your life 😕. You want to know if you can afford to retire but there is just so much to think of. Not to mention, you have not even started looking at your health insurance, dental insurance, vision insurance, life insurance, long-term care insurance, or estate planning.

You do not have to go at it alone. Lucky for you there are CFP® professionals to guide you with all these decisions.

I have been helping people since August of 2008 with these exact financial concerns. Feel free to schedule a complimentary call/video meeting with me (Initial Consultation Link). The initial consultation is to address any questions or concerns you may have regarding your financial situation and to see if we are a good fit to work together. There is ABSOLUTELY no obligation to work with me!

Financial planning


Asset management


Estate planning strategies

Estate planning

Risk Management


How do you pay for my services

Your initial consultation is always free and there are no strings attached to work with me afterwards. I will let you know which of the following options may be best suited for you after our consultation. 

Ongoing Advisory Relationship

If after our initial consultation you require assistance in managing your investment portfolio to generate income, preserve assets, or grow your assets then you may benefit from an ongoing advisory relationship. This option may be best for someone who prefers to have a CERTIFIED FINANCIAL PLANNER™ professional on retainer for assistance with other financial issues as well, such as estate planning, Medicare planning, Social Security Planning, Pension Planning, etc. The following are the fees associated with the management of your wealth:

Annual Advisory Fee Schedule based on Assets Under Management:

$200,000 - $749,999 = 1.25%
$750,000 - $1,249,999 = 1.20%
$1,250,00 - $4,999,999 = 1.18%
$5,000,000 - $24,999,999 = 1.13%
$25,000,000 + = 1.08%

One-time financial planning consultation

If you prefer to simply have a one-time one-on-one consultation with a CERTIFIED FINANCIAL PLANNER™ professional to get into the details of your financial questions and/or concerns, then a one-time financial consultation may be appropriate. This option is good for someone who is needing a second pair of eyes to review financial issues such as, employee benefit selection (health insurance, disability insurance, life insurance, etc.). You may also want to know if you are on track for your retirement, saving for your child’s education, do you have the appropriate estate plan documents based on your family situation, debt pay off plan, etc. It will be your responsibility to act upon the advice given after the consultation is complete.

This consultation lasts up to one hour and the cost is $250. If the consultation lasts less than one hour, the same fee still applies.

Transactional (Commission Based)

If you are simply interested in buying a financial instrument with the help of a financial professional that best suits your needs, this may be a good option. I will help you find an appropriate investment or insurance product that meets your needs and I will be compensated one time for the purchase of that product without you having to incur an ongoing fee. This option may be best for someone who only needs help establishing an investment plan and/or insurance policy and does not require an ongoing relationship with a financial professional.

Client Centered

I'm here for you

  • You don't have to call an 800 # and maneuver through a phone maze just to speak to a human. You can simply schedule a call with me using this link (meeting link), email me at or call my office in McAllen, TX at (956) 683-6020. If I don't answer just leave me a voicemail and I will call you back as soon as I'm free. It is as simple as that! 
Client Centered

We are family run

  • Saleena (the real boss, my wife) is my right hand. If I'm unable to take your call or handle a service request, Saleena will step in for me and make sure you are well taken care of. 
Client Centered

An advisor with an actual succession plan

  • Many clients ask, what is going to happen when you retire Sergio? Well my clients are very lucky because I am one of the few advisors with not only a succession plan, but two young and hungry boys that are ready to take over the family business. I've been teaching Sean (left) & S. Stallone (right) the business since they took their first breath. 

1Fee-based, and non-fee based financial planning is offered by financial professionals who are investment advisor representatives of Equitable Advisors, LLC, a SEC-registered investment advisor.